Business Orientation Nigeria

I find it difficult to comprehend the motives of various organizations like Banks and others in the Financial Industry - sending people out at all cost to attract the right client to their business for two reasons: raise assets and more moeny to transactions. Thus, for the marketers "as they are called" who is the right client? Perhaps to some, those that's making the money (as such if you are not among the haves, then your luck runs out) while to some it is anyone - since having the right capital is not written on ones forehead. As such, from every angle, a single individual is tagged with a price - raise a certain amount of capital with less training for such staff on bank products as well as other subsidiary of the bank since most of today's Nigerian banks operates as a full financial service center offering you whatever you need. Therefore, it is mine opinion that banks should concentrate on raising marketers with a well informed knowledge of their bank related product and a target of attracting clients whom all of its family or household accounts are tied to that bank alone --- as such developing and sustaining a loyal customer.

While, I am certain that the guise and revelation of this is not new to bankers, I am sure that banks are already on the board trying to match and combine all products and services to one IT platform, as well as having a cohesive marketing department that would respond to the ever growing and changing need of the global people. Yet, I feel that some are just okay with their strategy: copycats. Not ready to delve into new angles. For them, they are contented with what is working now - throw the ready sharks into the market, grab as much as possible of the peoples wealth, do not disclose as much information as possible - moreover, our bank's image should do the work for us, yet, ignoring one simple truth - behemoths fall and when they do, it is difficult for them to rise.

In other for them (banks) to withstand the coming age, there are but somethings they should consider - customer relation management, devising a global marketing culture of well informed associates (staffs), as well as reinforcing their strengths by training their work practice and ethics to their internal customers.

Thanks for the reading. Look forward to my next article --- Business Orientation Nigeria (Financial Sector)